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Why optimize your LinkedIn profile?
Having a strong LinkedIn profile is now a basic professional necessity. An effective profile will:
Enhance your credibility in your industry.
Expand your networking opportunities.
Attract new clients.
Elevate your personal brand.
Establish you as an influential thought leader.
Build trust with potential employers or partners.
Boost your headhunting prospects.
Increase your visibility for speaking or consulting opportunities.
How the one-on-one
sessions work
The package runs for 90 minutes over two sessions
Session 1 - Delivers the core content, after which you will have the opportunity to test your new profile.
Session 2 - A few days later, you and Juliana will review the initial profile analytics together, make any updates, and agree on the final sign-off.
Your transformed LinkedIn profile will be an authentic online representation of your professional self – and the perfect foundation to attract new opportunities.
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01
Session One: Share, Create, and Transform
60 minutes
In this 60-minute session, Juliana will work through her custom LinkedIn Profile Transformation pack, starting with a short chat to understand your goals.
She will draw on this to build a narrative around how your LinkedIn profile will be communicated to your audience.
The core content will include:
Personal brand – identifying how to represent your authentic self and tone of voice.
Headline – Where you communicate with your audience what you have to offer. We will create the right one for you to stand out, meet objectives, and use SEO techniques to boost visibility.
Banner – The most visually striking part of your page. We will identify the right visual style for you and then Juliana’s designer will create your perfect banner for you (at no additional cost).
Profile picture – One that reflects your personal brand, and brings out the attributes that you want your audience to notice.
About– This is not a bio – it is an opportunity to demonstrate your expertise and build credibility. Juliana will give you key pointers for you to write your own About section. She will also provide proven ChatGPT prompts to help you make future changes to your profile.
Experience– What to include and exclude to make you stand out.
URL update– Create your unique LinkedIn URL.
Profile languages– Speak more than one language? No problem, Juliana will show you how to create a profile with multiple languages.
Settings– Optimized for maximum visibility.
Data metrics– Understand how to best track LinkedIn analytics to see how your page is performing.
New LinkedIn Features– Juliana will guide you through new LinkedIn profile features to make you stand out and increase reach.
02
Session Two: Review, Analyse, and Launch
30 minutes
This shorter session is structured to ensure all the content has been created to meet your objectives.
Juliana can also give you pointers on a wider LinkedIn strategy such as ongoing content and lead generation.
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Who is Juliana?
As a LinkedIn Specialist, Juliana has transformed the profiles of thousands of professionals and businesses from an extensive range of industries and objectives.
Her approach draws upon her 15 years in marketing and sales, implementing proven strategies that consistently generate results
Her LinkedIn Profile Transformation package is the essence of this wealth of experience, combined with her knowledge of all the latest LinkedIn updates.